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Institutional Intelligence

The diagnosis your
management reports cannot give you.

Your finance director, recruitment director, and quality team each produce their own picture. Nobody reads them together. The connections between demand, outcomes, finance, and satisfaction are where the real intelligence sits. This is the cross-dimension view your institution needs.

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5 Annual data intelligence reports,
one integrated diagnostic
394 English OfS-registered providers
in the outcomes dataset
5+ Independent public data sources
per report cycle
1 Board-ready synthesis verdict
with cross-dimension connections

Each Data Intelligence report is grounded in published open data — UCAS, HESA, OfS, NSS, and live review platforms — benchmarked against confirmed sector peers selected by disciplinary and size fit, not by convenience. The five reports stand alone as annual intelligence products. Together, they form the foundation for the Institutional Health Diagnostic.

Demand Intelligence (D1)

Are you losing applicants, or were they never yours to begin with?

"Applications are down and we don't know if it's us, the market, or both."

UCAS
Primary user Director of Student Recruitment & Admissions, VP Commercial, Chief Marketing Officer
What we deliver
See exactly where your funnel leaks, how you compare to competitors, and whether the problem is attraction, conversion, or both. The yield gap — not the applicant number — is where your revenue problem is hiding.
Why you need this
  • Full five-year recruitment funnel benchmarked against confirmed peer institutions: applicants, offers, acceptances, and the offer-to-enrolment rate that tells you how well you convert the interest you generate
  • Identifies whether a conversion problem is a proposition problem, a marketing problem, or a price signal — three very different interventions requiring three very different responses
  • Flags sector-share loss: whether your market is contracting or you are losing ground within it is not the same problem, and the fix is not the same either
  • International and home student breakdown shows income exposure before it reaches the financial accounts — eighteen months earlier than your management accounts will tell you
Connected to: Financial Health (a yield decline is a surplus problem in 18 months) and Student Value (a proposition-value gap is the most common explanation for a conversion shortfall that marketing alone cannot fix).
Enrolment Intelligence (D2)

You hit target. But what is hiding inside those numbers?

"We hit our numbers but the mix feels wrong. Too dependent on one market or one subject."

HESA Student Record
Primary user Vice-Chancellor, Chief Operating Officer, Director of Planning, Finance Director
What we deliver
Understand your real exposure by domicile, subject, and level before the next external shock reveals it for you. Five years of enrolment trend shows where the trajectory is taking your income before it becomes a budget crisis.
Why you need this
  • Five-year undergraduate and postgraduate trajectory benchmarked against disciplinary and size-based peers — separates market-wide contraction from your own underperformance
  • Postgraduate growth analysis: most institutions underperform their peer group here, and postgraduate students generate the highest margin of any cohort you recruit
  • Home, international, and EU student mix quantified across five years — the structural shift in your student body is already locked in, and its income implications need to be in your financial model now
  • Full-time and part-time split over five years — part-time decline is typically the first financial signal institutions miss until it is already material
Connected to: Financial Health (enrolment trajectory is the primary driver of income sensitivity modelling) and Demand (enrolment reflects the cumulative result of funnel performance over multiple recruitment cycles).
Graduate Outcomes Intelligence (D3)

Your graduates are employed. But are they employed well enough?

"Our graduate employment stats look fine but the OfS is asking harder questions."

OfS Published Data & HESA Graduate Outcomes
Primary user Vice-Chancellor, Deputy VC (Academic), University Secretary, Director of Quality
What we deliver
Benchmark your outcomes against sector and subject norms, and spot the courses one data release away from regulatory scrutiny. Your B3 position, peer-benchmarked with confidence intervals, before the OfS writes to you.
Why you need this
  • Your OfS B3 position across Completion, Continuation, and Progression — not just the headline figure but the full statistical range the regulator uses, so you know how close to the threshold you actually are
  • Sector and peer comparison for each B3 measure: being above the threshold is not the same as being safe — where you sit in the distribution determines your regulatory risk profile
  • Early warning signal: where student satisfaction scores in Academic Support or Organisation are declining, B3 Completion and Continuation typically follow within two years — this report names the connection explicitly
  • Your Progression rate is already visible to prospective students on Discover Uni — a weak figure is suppressing your offer acceptance rate right now, not next cycle
Connected to: Demand (Progression data feeds Discover Uni and directly affects offer-to-acceptance conversion) and NSS (Academic Support and Organisation themes are the leading indicators for future B3 deterioration).
Financial Health Intelligence (D4)

Surplus today, solvent tomorrow?

"The board wants assurance we are sustainable but finance keeps giving us spreadsheets, not answers."

HESA Finance Statistics
Primary user Vice-Chancellor, Finance Director, Chair of Finance Committee, Board of Governors
What we deliver
A single view of liquidity, income concentration, cost structure, and sector-relative risk. The break-even enrolment number — the point at which your current cost structure produces a deficit — set against your demand trajectory. The briefing your board actually needs.
Why you need this
  • Key financial ratios benchmarked against peers — surplus margin, staff cost as a proportion of income, cash reserves, and borrowing — the same measures the OfS uses when assessing whether an institution is financially sustainable
  • Break-even enrolment modelling across four scenarios, from a five to twenty per cent drop in student numbers — with the surplus and cashflow impact of each, calibrated to your specific income mix
  • Income concentration risk named, not noted: over-dependence on a single student group, subject area, or fee level is quantified and its implications spelled out
  • Board-ready independent evidence base — the answer when governors ask whether this institution is exposed to the same financial pressures as peers that are already in difficulty
Connected to: Demand and Enrolment (the financial model is only as reliable as the student number projections feeding it) and Student Outcomes (OfS financial monitoring runs alongside B3 — pressure on both dimensions at once creates disproportionate regulatory exposure).
NSS Intelligence (D5)

Students are telling you something. Do you know what it is?

"NSS scores dropped and we're not sure if it's a blip, a trend, or something structural."

National Student Survey
Primary user Pro Vice-Chancellor (Education), Director of Student Experience, Marketing Director
What we deliver
Disaggregate the noise, find the signal, and know which themes are dragging you down versus which are already recovering. Three years of NSS data read against sector movement — not just your score but whether the gap is widening.
Why you need this
  • Seven satisfaction themes across three years with sector benchmark, percentile rank, and trend direction — the full diagnostic picture, not the single overall satisfaction score your management information already shows you
  • Organisation and Management is the most commercially significant theme: it is the strongest predictor of negative online reviews and declining offer acceptance rates — and the one most institutions underinvest in fixing
  • Student Voice scores below sector alongside declining acceptance rates is the most common pattern in institutions that cannot explain their conversion gap — this report surfaces that connection explicitly
  • Declining Assessment and Feedback and Academic Support scores typically precede B3 Completion and Continuation problems by two years — the earliest warning available from any public dataset
Connected to: Demand (Student Voice and Organisation scores feed Discover Uni and are read by offer-holders before accepting) and Student Outcomes (Academic Support theme is the earliest available signal for future B3 deterioration).
Tier 2 — Value Diagnostics

Proprietary diagnostic instruments. Doctoral-grade IP.

The Value Diagnostic products are built on validated proprietary instruments developed through doctoral research at the University of Bath. They are not replicable from publicly available data alone — the methodology is derived from original academic research. Priced to reflect the intellectual property in the methodology, not just the cost of producing the output. V1 and V2 draw on live data sources with six and twelve-month validity windows respectively. V3 is an annual audit of your admissions communications — the documents your prospective students receive.

Student Value Diagnostic (V1)

What do prospective students find out about you before they apply?

"We're spending on marketing but can't tell if our reputation is helping or hurting."

Review platforms & Blairgowrie Student Value Model
Primary user Chief Marketing Officer, Director of Student Recruitment, VP Student Experience, Strategy Director
What we deliver
We analyse what students publicly say about you — across eight value dimensions using the Blairgowrie Student Value Model — and show you the reputation you are actually recruiting against. Perception shapes conversion. This is the evidence base your marketing team has never had.
Why you need this
  • Synthesises six months of student reviews from StudentCrowd, Whatuni, Uni Compare, The Student Room, and Reddit through a validated eight-dimension academic framework — not a star-rating average, but a scored analysis of what students report valuing about their experience
  • Identifies whether your institution is delivering on what its students prioritise — experiential value, career outcomes, community, or academic quality — and whether your recruitment marketing speaks to the right dimension or the wrong one
  • The four student personas — Experience Seeker, Economic Pragmatist, Career Converter, Balanced Achiever — are practical recruitment segments built on doctoral research at the University of Bath, not market research archetypes
  • Directly explains student satisfaction gaps and offer acceptance anomalies that quantitative data alone cannot account for — giving you the strategic rationale, not just the symptom
Grounded in the Blairgowrie SVM. The instrument was validated through doctoral research on 307 students at the University of Bath (2023). Six-month validity window. Not bundleable with Data Intelligence reports.
Employee Value Diagnostic (V2)

What does your next great hire find out about you before they accept?

"We're struggling to hire good people and we suspect our Glassdoor reputation isn't helping."

Staff review platforms & Blairgowrie Organisational Readiness Model
Primary user Vice-Chancellor, Chief People Officer, University Secretary, PE investors conducting due diligence
What we deliver
We scrape what staff publicly say about working at your institution and score the employer brand your next hire is weighing up right now. Five dimensions of organisational readiness using the Blairgowrie BORM, with a single Change Readiness Verdict.
Why you need this
  • Scores five dimensions of organisational readiness — Mission clarity, Consistency, Staff Involvement, Adaptability, and Market Alignment — against sector benchmarks using live staff review data from Glassdoor, Indeed, and LinkedIn
  • Market Alignment is a proprietary fifth dimension not found in any other organisational model — it measures whether staff understand and support the institution's market position, which is the most common gap in change programmes that stall
  • Single Change Readiness Verdict — from High Readiness to Change-Resistant — expressed in plain language for Board and executive audiences, not HR terminology
  • Used in leadership due diligence: cultural readiness and market orientation are the two variables most commonly absent from financial-only acquisition assessments, and the two most likely to determine whether the transaction creates or destroys value
Grounded in the Blairgowrie BORM. The Blairgowrie Organisational Readiness Model extends the established Denison organisational culture framework with a proprietary fifth dimension developed through doctoral research (2025). Twelve-month validity window. Not bundleable with Data Intelligence reports.
Student Momentum Diagnostic (V3)

You made the offer. Why aren't they excited?

"We're converting applicants but something feels off. Deposits are slow, melt is high, and welcome week energy is flat."

Your admissions documents • Annual audit
Primary user Marketing Director, Admissions Director, Director of Student Recruitment
What we deliver
We audit every touchpoint from offer to enrolment and score the momentum you are building — or losing — at each stage. The gap between what your institution says it is and what a prospective student actually experiences is the primary driver of offer-to-enrolment melt. This diagnostic measures it.
Why you need this
  • Scores your enquiry response, Open Day materials, offer letter, acceptance pack, and registration instructions against eight value dimensions drawn from doctoral research at the University of Bath — the same framework that underpins the Student Value Diagnostic
  • Identifies Momentum Killers — the specific documents or communications where a single failure is actively destroying enrolment intent, regardless of how well the rest of the admissions journey performs
  • Produces a Momentum Score (1–100), a colour-coded heatmap across all five admissions moments, and a prioritised Action Plan with effort and impact ratings ready for immediate handoff to your team
  • Designed as an annual audit — year one establishes the baseline; year two measures whether interventions moved the needle. A repeatable, evidence-based measure of whether your communications investment is working
  • Requires no student data, no staff interviews, and no sensitive information — only the documents your institution already produces
Grounded in the BAVF. The Blairgowrie Admissions Value Framework applies the doctoral consumer value research to your admissions communications. Annual cadence — year-on-year comparative analysis included from year two at no extra cost. Not bundleable with Data Intelligence reports.
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Tier 3 — Synthesis Diagnostic

One institution. One diagnosis. No spin.

The Institutional Health Diagnostic synthesises D1 through D5 into a single verdict. It is not a bundle of the individual reports — it is an independent analytical layer that reads the connections between them. Available by enquiry only.

Institutional Health Diagnostic (IHD)

The Board-ready answer to where you actually stand

"The VC wants a single view of where we stand before the next strategy cycle and nobody can agree on the diagnosis."

D1 through D5 synthesised
Primary user Vice-Chancellor, University Secretary, Chair of Governors, Executive Leadership Team, PE investors and acquirers
What we deliver
Demand, enrolment, outcomes, finance, and satisfaction synthesised into a single strategic health check with an honest verdict. The connections between dimensions are where the real intelligence sits. A single verdict, from Consolidating Strength to Critical.
Why you need this
  • A single institutional verdict synthesised from five scored dimensions — a Board-ready document that speaks plainly about strategic position, not a management data pack that leaves the conclusion to whoever reads it first
  • The connections between dimensions are where the real intelligence sits: a demand decline that is also a conversion problem that is also a satisfaction problem requires a different response than any single dimension implies in isolation
  • Break-even enrolment calculation with financial sensitivity modelling — the most decision-relevant single output for a governing body operating under financial pressure, expressed as a number rather than a narrative
  • The only independent, evidence-based answer to a Board asking whether this institution is exposed to the same pressures as peers that are already in financial difficulty
  • Used for acquisition due diligence from both sides: financial resilience without demand sustainability is not a safe acquisition — this report surfaces both in a single view, in the language PE investors and governors use
D1 Demand Pipeline
Funnel conversion & yield
D2 Enrolment Trajectory
UG/PG five-year trend
D3 Student Outcomes
B3 risk & graduate outcomes
D4 Financial Health
Surplus trajectory & liquidity
D5 Student Satisfaction
NSS themes vs sector
The synthesis product. The Institutional Health Diagnostic does not replace the individual intelligence reports — it reads them together. The recruitment director, finance director, and quality team each hold one piece. This diagnostic holds all five simultaneously, and identifies the connections that explain where the institution stands and which levers are most likely to move it.
Enquire about the IHD →
Sample Report

See exactly what you get.

Download a live example of the Student Outcomes & Regulatory Risk Intelligence Report, produced for the University of Gloucestershire using publicly available data.

This is a real report run on real data — not a mocked-up template. The format, analytical voice, red/amber/green scoring, peer benchmarking, and Blairgowrie diagnostic are identical to a commissioned report. The only difference is the cover note.

↗ View Sample Report

PDF · 10 pages · University of Gloucestershire · Opens in browser

Report covers

A OfS B3 regulatory risk — Completion, Continuation, and Progression with confidence intervals and peer comparison
B HESA graduate outcomes — five-year positive outcomes trajectory and employment breakdown
C The Blairgowrie take — cross-dimension diagnostic connecting regulatory position to demand and commercial implications

This report is an illustrative example using publicly available data. It does not represent a commissioned engagement with the University of Gloucestershire.

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